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Brazos Street

Brazos Street

Hanover Brazos Street is a 45-story residential high-rise located at the southeast corner of East Third and Brazos Streets in downtown Austin. Designed by Solomon Cordwell Buenz (SCB), the tower integrates podium-level retail and hospitality space with luxury apartments above. It blends modern high-rise architecture with thoughtful urban integration—incorporating an existing brick warehouse structure at its base and active street frontages along Third and Brazos Streets.
Architecture:
Solomon Cordwell Buenz
Director:
Bianca Rothfelder
Client:
Hanover Company
Location:
Austin, USA
Services:
Art Direction, Marketing CGIs, Film
Marygold Output
The Marygold team was invited to collaborate closely with the developer on the iconic Brazos Street project in Austin. The project is a leasing business model condo aimed at premium clients. Developer needed marketing content to launch the lead generation process and attract attention from future tenants. The Marygold team created a set of marketing CGIs, a marketing film, and branding content. Total delivery time: 25 business days.
Not only is the quality of their work outstanding, working with the Render.bar Team was such an enjoyable experience from start to finish. The communication throughout the entire process is clear and frequent, and the team’s attention to detail is nothing short of amazing. We commissioned both still and animated renderings and were blown away by both. As a result, we were able to have a year of marketing our building with realistic, high-quality imagery prior to our project reaching completion, which was an invaluable marketing tool for our business.
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Bianca Rothfelder
Director of Marketing & Property Openings at The Hanover Company
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