To launch the marketing campaign and specifically highlight the main selling points, DIM Group invited the Marygold team to create a series of marketing reels for use on specified Instagram and TikTok pages. The result was more than 500k views across both platforms, generating leads and attracting the important attention that the client had struggled to receive. Even though the reels may not have gone viral, they still effectively communicate the selling points and resonate with potential buyers, adding value to the project's marketing strategy.
Total production time: 1.5 months
Delivery: 5 social media reels